Making Your Ice Cream Shop Menu Stand Out

How Important Is Creating The Right Ice Cream Shop Menu?

Very. Since we are all complex individuals, let us start off by saying there is no ideal menu to suit everyone’s needs. However, a menu is such a big part of the success of your store that you should put a lot of thought, effort and attention into when first creating it.

Menu is Marketing

Menu is just a list of products and prices. Your menu is your branding. It’s something they read in the store and something they may take with them.  For that reason alone it makes sense to have your branding and logo on it. Imagine when they take that menu home and hang it on their refrigerator, everytime they walk by and see your logo on that menu they’ll be reminded of your delicious creations.

Menu Matches Culture

Creating the right ice cream shop menu

Creating the right ice cream shop menu

When designing your menu keep in mind the culture of your store. The menu should reflect the personality and fun culture that makes up your store. Make sure it reflects the atmosphere you’ve built inside the store and has some character as a stand-alone piece. Remember menu matches culture and the dishes you are displaying on the menu should reflect that.

Be Visual

Help customers see the creations you offer by including pictures in your menu. Pictures sell and they can really help you sell the creations you can’t have out on display all day. This is a very visual business and pictures can be a big part of your marketing. Beyond pictures for your menu you should be thinking about your social media channels and using your pictures to attract new customers.

Be Clear

Though you want a visually unique menu that stands out, it’s important to clearly lay the content out. The last thing a customer wants is to be confused when reading the menu. Remember, people read left to right so you might want to think about placing the higher end items or best selling items on the left so people read them first. Product placement and legibility can have a big effect on sales for the best products you offer.

Price Elimination

Keep the focus on the product and not on the cost. You can avoid tire kickers and price shoppers by ditching the prices on the menu. If you do put prices on your menu, you should think about eliminating the dollar sign. The dollar sign can have psychological impact on the customer to avoid higher end products. Remember to always due your diligence and see what the competition in your area is charging. This doesn’t mean you have to charge less, it just gives you a measure of price but does not take into account creativity and ingredients.

Be Creative

Be creative, don’t be boring and copy other people’s creations. One of the best parts of owning your own shop is that you can get creative and experiment with your own creations. You can be an artist and create your own editable masterpieces that will keep customers coming back. Make your products and business stand out from the rest. Use different ingredients and flavors to create unique products that customers can only get at your place.

Words Matter

You’ll want to make sure you get creative with your words when describing your creations. Don’t just settle for a direct description of what it is, try to convey how it will taste or how they will feel after while eating it. Get your thesaurus out and start using some delicious adjectives to describe the items throughout the menu. Think carefully about how you describe your sizes as well. Could you use something other than just small, medium or large.

It’s going to be important to review your menu every season to review what’s selling and not selling well. Analyzing your menu every year allows you to adjust your products, ingredients and pricing. If something didn’t make you money last year perhaps eliminate it this year. By constantly monitoring and adjusting your ice cream shop menu you’ll be setting yourself up for future success.

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hand dipped ice cream machines

Hand Dipped Ice Cream Machines

Ice cream shops across the Ohio valley have been serving America’s favorite dessert (ice cream) to customers for generations. At ADI, we’ve had a lot to do with that as we’ve been delivering quality and reliable hand dipped ice cream machines to storefronts all across the Ohio Valley for many years. There’s a reason the most successful ice cream shop owners across the valley come to us when it’s time for new ice cream equipment or parts – because we are the exclusive dealer of Electro Freeze in Ohio. No other line of ice cream machines have consistently proved themselves in reliability and and product consistency like the Electro Freeze line of frozen dessert machines.

With the variety of ice cream offerings and frozen treats available to everyone nowadays it’s important to note that Electro Freeze makes a machine for whichever product you serve at your ice cream shop. Whether it be water ice, custard, gelato or you go the traditional route and use one of our hand dipped ice cream machines, you can increase profits while maintaining (even lowering) costs with an Electro Freeze machine. An Electro Freeze hand dipped ice cream machine will help you create delicious, authentic, creamy, consistent and flavorful frozen dessert treats like frozen custard, water ice, gelato, sorbets and ice cream. Using an Electro Freeze hand dipped ice cream machine is just the beginning benefit when it comes to creating a genuinely unique product and generating profits in your shop. Combined with ADIEF’s customer focused business-building insights we’ll help you maximize your profits and grow your customer base all without compromising your unique, quality product. Of course, we can only call your product unique and quality if you’re making it on your own with an Electro Freeze machine. To use any other machine would put your product and store at risk.  You need reliability, consistency.Hand Dipped Ice Cream Machines

You can add more customers with the right machine

Purchasing, renting or leasing a new piece of equipment for your business is a big decision – and a big risk if you don’t choose the right piece of equipment. When choosing the right piece of equipment for your shop you’ll want assurance from the distributor and manufacturer that the machine delivers and adheres to the highest quality standards and support. That’s the kind of commitment you can expect from ADI and Electro Freeze. The great thing about the hand dipped ice cream machines from ADI and Electro Freeze is that the machines are known to be so reliable that little maintenance and replacement parts are needed throughout it’s life cycle. That relates to very little down time (if any) and very little cost associated with the maintenance, repair and replacement parts. That up-time translates into more product you can produce and the more consistent your product will be.

By adding a hand dipped ice cream machine in your store you will have the potential to create just about any dessert for you customer. This means you get to be very creative with you ingredients and flavors because you’ll be making everything from scratch. Whether you want to stick to the traditional flavors of chocolate and vanilla or start producing products to match the trends like organic and vegan products, you’ll be in good hands with an Electro Freeze machine.

 

 

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gravity or pressurized ice cream machine

Do I Buy A Gravity or Pressurized Ice Cream Machine For My Store

In the ice cream business you become familiar with certain terms such as overrun, product mix, pressurized machines and gravity machines. A Gravity or pressurized ice cream machine are types of soft serve frozen dessert machines that can be purchased to make your own soft serve ice cream, frozen yogurt, custard or sorbet. If you’re looking to open a ice cream store or frozen yogurt shop then you’ll need to decide whether to buy a gravity or pressurized ice cream machine for your store.

A gravity or pressurized ice cream machine? Each have their advantages and disadvantages over the other when it comes to product, price, volume, overrun, maintenance, texture and taste. Knowing the difference between a pressurized machine and a gravity machine and which one to purchase for your ice cream store will be a big decision that you cannot take lightly. So what’s the basic difference between the machines? A pressurized machine uses (pressurized) pumps to pull the product from the hopper to the freezing chamber. A gravity machine will use gravity (no pump needed) to pull the product from the hopper to the freezing chamber.

What’s overrun? Overrun refers to the amount of air added to the finished frozen dessert mix. Think of it as almost the fluffiness and stickiness of the product. The maximum overrun you can achieve with a pressurized machine is around 70%. That means for about 1 gallon of mix, you’ll get about 1.72 gallons of finished product. The maximum overrun you can get with a gravity machine is about 35%. So, if overrun is an important factor in your product then obviously a pressurized machine will do you justice.

Price: When it comes to investing in one of these machines, price should not be the only concern. However, since it’s always on the forefront of everyone’s mind, then a pressurized machine will run you a bit more than a gravity machine upfront. But what you also have to consider is the cost to run the machine over time and repair costs when the machine breaks down. A gravity machine will be a bit more economical in the long-term when you weigh these factors.

Maintenance: Maintenance plays a big part in how any machine functions over it’s lifetime. If you want to spend less time cleaning and more time making product then a gravity machine might be for you. Gravity ice cream machines have a lot less moving parts (pumps) making it easier and quicker to clean between batches.

Volume: An important factor in your machine purchase will the amount of customers or the volume your store does. If you’re running a high volume, high sales output then a pressurized machine will benefit you more because it can produce up to 25% more product per patch but remember, you’re going to spend more time cleaning and maintaining the machine. If you’re running a low volume soft serve store then a gravity machine will be ideal for you. It’s making lower volume, saving you time cleaning and maintaining the machine, plus the upfront cost of the machine is cheaper.

Texture: If you’re looking to produce a creamier, smoother texture with your ice cream then you should consider a pressurized machine. Remember a pressurized machine pumps more air into the product, producing overrun and the desired texture. Since there is less air added with a gravity machine the finished product will be a bit more dense and heavy. You also have to take into account the weight of the product you get with each. If you’re selling ice cream by the weight, then a gravity machine might be best since the product will come out heavier and more dense.

Taste: Taste is the ultimate deciding factor. A gravity machine is definitely going to produce a more intense taste and flavor since there is less air being added to it. With a pressurized machine, you might be able to serve bigger portions but the taste may not be as intense.

Though a pressurized or gravity machine may look the same, they function differently and the product they produce is different. The Electro Freeze 400 (left picture) series are gravity machines that are know throughout the industry for their extreme reliability. The Electro Freeze 5099 (right picture) is a pressurized machine praised for its high volume and extreme reliability.

If you need more information about a particular gravity or pressurized ice cream machine then feel free to reach out to us so we can address any issues or questions you may have.

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The Right Batch Freezer Can Make or Break Your Business

The Right Batch Freezer Can Make or Break Your Business

If you’re in the ice cream business, looking to open an ice cream shop or serve any type of frozen dessert product in your restaurant then you know how important a batch freezer can be to customer retention. Having a batch freezer in your your ice cream shop, coffee shop, restaurant or cafe will allow you to produce almost endless flavor possibilities of homemade desserts everyday of the week using locally sourced, fresh, high quality ingredients.

Having the right batch freezer is important because the machine has to put out a consistent product every time, put out a quality product every time, be reliable, be easy to use, be affordable and most of all turn a profit for your store. If you don’t have the right batch freezer to mix, maintain, serve and freeze your product, not only will your customers notice the poor quality but you could lose money. So choosing and implementing the right batch freezers in your operations is absolutely critical to the success of your products and business.

Selecting the right batch freezer is one of the most important business decisions you’ll make in the frozen dessert industry. 

If you’re in the business then you probably know Electro Freeze machines are considered the premier choice in any high quality operation and their line of batch freezers are no exception. These dependable easy to use and maintain machines are known for their superior engineering, world class craftsmanship, and reliable performance. Electro Freeze batch freezers are not only affordable, but also a smart investment in your company’s future because the longevity of the machines and low down time is far cheaper than purchasing several mediocre machines through that same time period.

Electro Freeze offers 2 models of batch freezers, a 12 Quart (B12) and a 24 Quart (B24). Both are designed for easy maintenance and cleanup but also engineered for simplistic everyday use.

Both machines have built in water hose and faucet for ease of cleaning and filling. A large fill mouth makes adding ingredients and products a breeze. The revolutionary blade design combined with their exclusive auger design not only maximizes yield and batch run times but reduces agitation to the product allowing for a more consistent and gently blended product.

These machines are an excellent return on your investment but the real benefit is profit for your business. ADI Electro Freeze, we won’t just stop by just adding profit to your store with machines. Our team can help you maximize profits in additional ways. Whether its helping you develop menu ideas, sourcing ingredients, training your staff or promoting your store we’re here to ensure your success.

 

Batch Freezer - Electro Freeze B12

Electro Freeze B12 Batch Freezer

Medium Capacity Batch Freezer

This medium-capacity batch freezer produces high quality ice cream, sorbet, Italian ice, gelato, or sherbets.

  • Cam Door latch provides quick interior access
  • Exclusive Auger Design gently blends, reducing agitation and maintain product quality and consistency.
  • Auger and Dispensing Head Design leads to excellent product extraction and less flavor overlap.
  • Superior Product Quality is an Electro Freeze trademark unmatched frozen product quality through simple and effective design
  • Built-in Faucet with flex hose for fast and easy cleaning
  • Digital timer with audible alarm
  • Adjustable torque control for automatic operation/shutdown.

 

 

Batch Freezer - Electro Freeze B24Electro Freeze B24 Batch Freezer

High Capacity Batch Freezer

This high-capacity batch freezer makes large volumes and is simple and efficient, making it perfect for gelato, custard and water ice shops.

  • Cam Door latch provides quick interior access
  • Exclusive Auger Design gently blends, reducing agitation and maintain product quality and consistency.
  • Auger and Dispensing Head Design leads to excellent product extraction and less flavor overlap.
  • Superior Product Quality is an Electro Freeze trademark unmatched frozen product quality through simple and effective design
  • Built-in Faucet with flex hose for fast and easy cleaning
  • Digital timer with audible alarm
  • Adjustable torque control for automatic operation/shutdown.
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Milkshake Equipment

Milkshake Equipment

Milkshakes are a great way to add profit to your store while satisfying cravings for your customers. You would be hard pressed to find any customer that does not like a milkshake, no matter what flavor it is. Milkshakes are great standalone products but can also be used as an upsell product to your main offerings.

Milkshake equipmentYou might think all milkshakes are created equally as good as the next one since the fundamental ingredients are milk and ice cream mixed together. However, that simply is not the case. Many factors can go into creating the perfect shake including quality ingredients but more important than that is to have the right milkshake equipment for the job. To make a good milkshake, the consistency has to be right and if you don’t have the right milkshake equipment to blend the ingredients together the consistency will be too little or too less.

If you run a frozen dessert shop or restaurant with milkshakes on the menu, then having the right milkshake equipment to meet the demand of customers will be essential. When it comes to milkshake equipment you’ll have your choices of models, sizes and options so it will be important to know what kind of demands the machine must meet for your operation. For instance there are machines that pull double duty, acting as a soft serve machine and a milkshake dispenser in one. If space is an issue, you’ll also have the choice of a standing machine or counter top machine. Furthermore, like other soft serve machines, you’ll have the choice of a pressurized machine or a gravity fed machine.

Take a look at some of the features and advantages of the machines below. If you have any questions regarding the milkshake equipment below or any questions in regards to your frozen dessert shop, then give us a call: 1-877-230-0709

 

15-78RMT — Shake/Soft Serve ComboElectro Freeze 15-78 RMT

  • A soft serve, plus milkshake machine.
  • You get 2 machines in 1.
  • High volume, high quality product.
  • Hand-made consistency every time.
  • Dispense head mounted mixer.
  • Quick and consistent delivery

 

 

 

CS705 -- Flavor Injected Shake Freezer

CS705 Flavor Injector

  • 5 Flavors
  • No CO2 required
  • Quick connections
  • Easy syrup adjustments
  • Few parts to disassemble and clean
  • Compact machine
  • Small Footprint

 

 

 

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