Making Your Ice Cream Shop Menu Stand Out

How Important Is Creating The Right Ice Cream Shop Menu?

Very. Since we are all complex individuals, let us start off by saying there is no ideal menu to suit everyone’s needs. However, a menu is such a big part of the success of your store that you should put a lot of thought, effort and attention into when first creating it.

Menu is Marketing

Menu is just a list of products and prices. Your menu is your branding. It’s something they read in the store and something they may take with them.  For that reason alone it makes sense to have your branding and logo on it. Imagine when they take that menu home and hang it on their refrigerator, everytime they walk by and see your logo on that menu they’ll be reminded of your delicious creations.

Menu Matches Culture

Creating the right ice cream shop menu

Creating the right ice cream shop menu

When designing your menu keep in mind the culture of your store. The menu should reflect the personality and fun culture that makes up your store. Make sure it reflects the atmosphere you’ve built inside the store and has some character as a stand-alone piece. Remember menu matches culture and the dishes you are displaying on the menu should reflect that.

Be Visual

Help customers see the creations you offer by including pictures in your menu. Pictures sell and they can really help you sell the creations you can’t have out on display all day. This is a very visual business and pictures can be a big part of your marketing. Beyond pictures for your menu you should be thinking about your social media channels and using your pictures to attract new customers.

Be Clear

Though you want a visually unique menu that stands out, it’s important to clearly lay the content out. The last thing a customer wants is to be confused when reading the menu. Remember, people read left to right so you might want to think about placing the higher end items or best selling items on the left so people read them first. Product placement and legibility can have a big effect on sales for the best products you offer.

Price Elimination

Keep the focus on the product and not on the cost. You can avoid tire kickers and price shoppers by ditching the prices on the menu. If you do put prices on your menu, you should think about eliminating the dollar sign. The dollar sign can have psychological impact on the customer to avoid higher end products. Remember to always due your diligence and see what the competition in your area is charging. This doesn’t mean you have to charge less, it just gives you a measure of price but does not take into account creativity and ingredients.

Be Creative

Be creative, don’t be boring and copy other people’s creations. One of the best parts of owning your own shop is that you can get creative and experiment with your own creations. You can be an artist and create your own editable masterpieces that will keep customers coming back. Make your products and business stand out from the rest. Use different ingredients and flavors to create unique products that customers can only get at your place.

Words Matter

You’ll want to make sure you get creative with your words when describing your creations. Don’t just settle for a direct description of what it is, try to convey how it will taste or how they will feel after while eating it. Get your thesaurus out and start using some delicious adjectives to describe the items throughout the menu. Think carefully about how you describe your sizes as well. Could you use something other than just small, medium or large.

It’s going to be important to review your menu every season to review what’s selling and not selling well. Analyzing your menu every year allows you to adjust your products, ingredients and pricing. If something didn’t make you money last year perhaps eliminate it this year. By constantly monitoring and adjusting your ice cream shop menu you’ll be setting yourself up for future success.

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hand dipped ice cream machines

Hand Dipped Ice Cream Machines

Ice cream shops across the Ohio valley have been serving America’s favorite dessert (ice cream) to customers for generations. At ADI, we’ve had a lot to do with that as we’ve been delivering quality and reliable hand dipped ice cream machines to storefronts all across the Ohio Valley for many years. There’s a reason the most successful ice cream shop owners across the valley come to us when it’s time for new ice cream equipment or parts – because we are the exclusive dealer of Electro Freeze in Ohio. No other line of ice cream machines have consistently proved themselves in reliability and and product consistency like the Electro Freeze line of frozen dessert machines.

With the variety of ice cream offerings and frozen treats available to everyone nowadays it’s important to note that Electro Freeze makes a machine for whichever product you serve at your ice cream shop. Whether it be water ice, custard, gelato or you go the traditional route and use one of our hand dipped ice cream machines, you can increase profits while maintaining (even lowering) costs with an Electro Freeze machine. An Electro Freeze hand dipped ice cream machine will help you create delicious, authentic, creamy, consistent and flavorful frozen dessert treats like frozen custard, water ice, gelato, sorbets and ice cream. Using an Electro Freeze hand dipped ice cream machine is just the beginning benefit when it comes to creating a genuinely unique product and generating profits in your shop. Combined with ADIEF’s customer focused business-building insights we’ll help you maximize your profits and grow your customer base all without compromising your unique, quality product. Of course, we can only call your product unique and quality if you’re making it on your own with an Electro Freeze machine. To use any other machine would put your product and store at risk.  You need reliability, consistency.Hand Dipped Ice Cream Machines

You can add more customers with the right machine

Purchasing, renting or leasing a new piece of equipment for your business is a big decision – and a big risk if you don’t choose the right piece of equipment. When choosing the right piece of equipment for your shop you’ll want assurance from the distributor and manufacturer that the machine delivers and adheres to the highest quality standards and support. That’s the kind of commitment you can expect from ADI and Electro Freeze. The great thing about the hand dipped ice cream machines from ADI and Electro Freeze is that the machines are known to be so reliable that little maintenance and replacement parts are needed throughout it’s life cycle. That relates to very little down time (if any) and very little cost associated with the maintenance, repair and replacement parts. That up-time translates into more product you can produce and the more consistent your product will be.

By adding a hand dipped ice cream machine in your store you will have the potential to create just about any dessert for you customer. This means you get to be very creative with you ingredients and flavors because you’ll be making everything from scratch. Whether you want to stick to the traditional flavors of chocolate and vanilla or start producing products to match the trends like organic and vegan products, you’ll be in good hands with an Electro Freeze machine.

 

 

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self serve frozen yogurt machines

Starting A Frozen Dessert Business

Starting a Frozen Dessert Business

If you’re thinking about starting a frozen dessert business, ice cream shop or gelato store then you’ve picked a great time to get into this exciting business. There are many wonderful opportunities and options to consider when entering this business venture. This article will give you some things to think about and some things you might not have thought about when starting a frozen dessert business.

Know the the Competition
Before anything else, find out if there is a demand in your chosen area. If there is already a store in the neighborhood then explore their products and offerings to see if you can offer anything different. Just because there is already a store doesn’t mean you can’t open a new one and do things differently or better.

Get a Plan
Before you get into the nitty-gritty of figuring out costs, you’ll need a solid plan on what type of ice cream/frozen yogurt shop you’re planning on opening. There are two types that you can look into: a self service shop or full service shop. Full service means you and the machines are behind the counter creating desserts for customers. Typically you can charge customers a set price for certain sizes and products for this type of set up. A self-service store allows your customers to pour their own product and choose their own toppings. Typically with this type of set up you’ll charge your customers per weight.

Consider Costs
Keeping costs low and yielding profits is the goal of any business.  It will be no different with your ice cream shop, however, you’ll need start-up capitol to get your store off the ground first.  Estimates to start a new store range anywhere from $10,000 to well beyond $50,000. But start-up costs aren’t the only thing to consider. You’ll need to get a grasp on the operational costs involved in running the day to day. Supplies, inventory, rent, electricity all need to be considered into this factor. If you plan on hiring employees you’ll need a plan on how to pay them and train them. Basically, you’ll need to know how much product you’ll need to sell every month to cover your expenses and turn a profit. Financing, whether through a bank or personal savings, will be a major hurdle figure out. How much you need to open the shop and support the operations until you start turning a profit will be something your investors may need to know before they loan you the money.

LocationStarting A Frozen Dessert Business
Obviously location will play a big part in the success or your store. If there is already a competitor within a mile or two then you may need to really consider the location a little harder as you don’t want to be in an already saturated market. However, if that location is in a busy shopping area with a lot of foot traffic, is near other attractions or has high traffic, it could be an ideal location. You may be able to secure a lease from a property owner who has all the proper zoning a codes in place already, which could save you time and effort in the next step.

Local City Rules
Business rules and taxes vary from state to state, city to city. Having the correct paperwork, licenses and building permits will be necessary. Food services will need special licenses and permits from the health department showing your restaurant is clean and able to prepare and serve food safely. Meeting building and zoning requirements will all vary from city to city. Also, insurance can never be overlooked, so do your research on what type is needed and how much. Though this process can frustrating and terribly slow, it is vital when starting a frozen dessert business.

Equipment
The equipment you use to make and serve your product will have a huge impact on your customers and your shop. When it comes to choosing your equipment, you’ll be presented with many options and choices. Knowing the different kind of machines, like gravity vs pressurized will play into what kind of store you plan to open (full service vs self service). The cost of machines can vary greatly but investing in higher end machines upfront, like the Electro Freeze brand, will mean less expense down the road. These machines will break down less, require less maintenance, provide a consistent product and deliver on quality. Be sure to partner with a distributor who can provide you the necessary resources to install, maintain and service the machines. Having a relationship with a company like Electro Freeze Ohio not only means your store and customer needs will be met from concept to completion but any future consultation, part or supplies can be fulfilled as well.

 

Suppliers

Having the right relationship with a food service supplier will help keep costs low and keep your product consistent.  The choice of ingredients and mix you use will determine the taste for your store. Not only will they be able to provide you with the food ingredients but also other supplies like cups, spoons, napkins and cleaning supplies. Initially, you’ll need to decide on whether to use a dry mix or a liquid mix to make your product. Deciding between the two will align with your type of store, your machines, your costs and taste of your product.

Design and Branding

Branding is what will create loyal customers. The concept and layout of your store will have a huge impact on the return rate of your customers. You want to create a destination, not just another ice cream shop. Colors, layout, furniture and design will all work together to make a comfortable, friendly and inviting environment for your customers. When it comes to branding your store, start with the name and logo. The colors chosen for your logo should flow throughout the environment of the shop and the products you create. Nothing will create customer loyalty like branding your own products – make sure all your novelty products that you sell have carry your logo on it.

As you can see, there are a lot of things to think about and consider when starting a frozen dessert business. Running a business requires, time, money, commitment and resources. Luckily, there are companies like ADI EF that can help you with all of this. From your initial concept to serving customers, they can help with the entire process. Talk to them before taking your next step.

 

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